Stream Videos Lessons Live Broadcasts
Steve Vai and Andy Alt have finally launched GuitarTV.com. GuitarTV is still in an early phase but hopefully the live broadcasts will be a big feature of the site. GuitarTV.com, is a 24-hour interactive guitar channel dedicated to videos of legendary guitar performances from the most accomplished guitarists in history, artist interviews, lessons, live broadcasts, and more.
“Most people are fascinated to see someone play an instrument in an inspired way. We are moved by witnessing musical brilliance, and it was this notion that led me to purchase the GuitarTV domain 10 years ago,” says GuitarTV.com Founder, Steve Vai. “Still to this day, I am deeply satisfied when watching a guitar player who is connected with their art and instrument. GuitarTV helps you tap into that connection, and to each other.”
The site features a patented advertising platform called InEVO. It will allow consumers interact with the media player without interrupting the current video experience. Six virtual guitar strings on the left of the player make it possible to:
View the song’s tablature on Songster.com
See more info on the artist via Wikipedia
Download the album through Amazon or iTunes
Learn about the artist’s signature guitar and amplifier, and purchase them through partner MusiciansFriend.com
Purchase concert tickets through Ticketmaster
According to new data from The Nielsen Company, online video usage in the US has increased significantly over last year, with viewers streaming 28 percent more video and spending 45 percent more time watching. In addition, social television is transforming viewer engagement, offering new opportunities for brand advertisers to interact with consumers.
“GuitarTV encourages fans to interact with their favorite artist’s videos by allowing them to discover new facts, learn how to play the music, and immerse themselves in a guitarist’s body of work,” says GuitarTV Co-Creator Andy Alt. “Online video is no longer about passive watching, it’s an interactive experience. You find yourself wanting to click the elements of the media player to see what you’ll uncover next.”
GuitarTV.com is fully integrated with Facebook Connect and Twitter so fans can chat about the video they’re watching, share it on their walls, and publish Tweets linking to the video. Additional social features such as rating and commenting on videos are planned for future versions of the player.
Also, guitar enthusiasts, amateurs, and undiscovered talent can post and submit their own videos to live alongside those of their favorites. GuitarTV offers three broadcast modes: instant play-upon-arrival, on-demand, and live broadcasts via Livestream.com. Upcoming live events include an exclusive walk-through of Steve Vai's new recording studio, Harmony Hut, and a remote broadcast from Paul Reed Smith of PRS Guitars.
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